How it Happens
Branding & Identity
START
BRAND IDEALS
Great branding design builds great companies
When we create a brand identity for a company we follow a well thought out process involving thorough research, expert design sensibility, dedication, collaboration, communication, and inspiration.
Know yourself.
Research is a necessary foundation for meaningful brand strategy and the only way to validate preconceived impressions. Our first step to research your brand identity will be to organize and evaluate the information that is already in place. Then to develop a plan to fill in the missing pieces.
Know your friends.
How do stakeholders perceive the brand? How do stakeholders find out about the company?
Know your enemies.
We perform a competitive audit which includes: leading competitors, competition metaphorically close to your concept, and direct competition. We examine positioning, visual identity, brand hierarchy, key messages and much more.
LOGO DESIGN
the research is done — the visual design process begins
Visual Brief
After establishing a thorough understanding of your company, through research, conversation, and collaboration, we assemble the visual brief. The visual brief is a collection of images: photos, illustrations, typefaces, colors and shapes, gathered together into a collage that gets to the heart of the personality of the new brand.
Basic Logo Elements
The initial logo design is developed in black and white, showing the form and balance of the logo without the distraction of color. Your logo may eventually consist of all or some of these parts:
Logo
A unique symbol identifying the company or product
Logotype
A unique type or lettering that spells out the name of the product or company.
Combination Mark
A symbol and logotype together
Expansion of the Identity
Once the initial logo design is developed and approved the identity is expanded to include color, typography and motion
develop graphic assets based on branding style
Video presentations
Packaging
Posters
Print ad campaign
Business collateral
Interior Design
Labeling
Stationary systems
Catalog
Annual Reports
Powerpoint presentations
Menus
Trade show booths
Branding & Identity
Services:
- Logo Design
- Package Design
- Visual Merchandising
- Menu Design
Deliverables:
- Digital files in all relevant formats
- Style Guide
Environmental Design
Services:
- Signage
- Menu Boards
- Wall Art
Deliverables:
- Digital files in all relevant formats